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Shake Up Your Wake Up - Breakfast Challenge

Wednesday, 4 January 2012
Shake Up Your Wake Up

Do you find yourself struggling for time in the morning and skipping the most important meal of the day - breakfast? Well, you are not alone, in fact alarmingly one in three mums regularly skip breakfast and a staggering one in six adults never eat breakfast.

On average, mums have nine tasks to do every morning before leaving the house[i] so it is no wonder that breakfast often gets missed. But it shouldn’t! Breakfast should be a vital part of your morning routine as it benefits your mood, physical and mental performance, weight and health. In other words, starting the day with breakfast can help make you healthier and happier![ii]

I am one of those mums who regularly skip breakfast. *hangs head in shame* If I'm lucky I'll have time to eat a banana or apple before I leave home, or scoff it down on the school run. I want to make time for breakfast so am taking part in the Shake Up Your Wake Up Challenge.

The Shake Up Your Wake Up campaign have teamed up with mum of three Melinda Messenger to challenge you to eat a healthy breakfast for five days during Farmhouse Breakfast Week (22 - 28 January 2012).

You can visit www.shakeupyourwakeup.com/challenge from November 2011 and pledge to take part in the challenge. All registrations received before Sunday 22 January will be entered into a prize draw for a chance to win one of twenty copies of Melinda Messenger’s Family Cookbook. The challenge itself runs from Monday 23 – Friday 27 January and we will be providing daily breakfast ideas to help you. At the end of the week, simply tell us what you ate each day and how it made you feel (e.g. did you have more energy, did you snack less and did you feel happier?). Don’t forget you could win £1,000 in holiday vouchers, so register now!

There's loads of ideas and support for those taking part in the challenge on the Shake Up Your Wake Up on Facebook
You'll also find loads of  delicious recipes to help you make breakfast tastier and more appealing on the Shake Up Your Wake Up website.

[i] Mumsnet Survey for HGCA, Dec 2010

[ii] Studies show that adults who ate breakfast tended to work faster, made fewer mistakes in logic tests and had better memory recall compared with breakfast skippers. Study by Cognitive Drug Research, in conjunction with HGCA 2004.
Studies carried out at the University of Bristol examined the breakfast habits of 126 volunteers between the ages of 20 and 79 and assessed their mental health, found that those who ate breakfast everyday were less depressed, less emotionally distressed and had lower perceived levels of stress compared with those who skipped the first meal of the day. Smith 1998
Studies have also shown eating breakfast to be associated with better school performance and attendance among children (e.g. Rampersaud et al. 2005). Rampersaud GC, Pereira MA, Girard BL et al. (2005) Breakfast habits, nutritional status, body weight and academic performance in children and adolescents. Journal of the American Dietetic Association 105: 743–60.
A study of 13-20 year old students in Germany found that male students reported feeling more positive after consuming breakfast, compared with the fasting condition. Widenhorn-Müller K, Hille K, Klenk J, Weiland U. Influence of having breakfast on cognitive performance and mood in 13- to 20-year-old high school students: results of a crossover trial. Pediatrics. 2008 Aug; 122(2):279-84


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