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Thursday, 27 October 2011

Cafédirect is giving away a £500 gourmet experience

Ethical hot drinks brand Cafédirect is searching for the perfect pairing of coffee and dessert!

For everyone addicted to the Great British Bake Off or who fancies their chances on Come Dine with Me, Cafédirect could have the perfect foodie competition.

The ethical hot drinks brand is challenging Britain to create the perfect dessert recipe to pair with a cup of coffee for the chance to win £500 worth of vouchers for gourmet London cooking school L’atelier des Chefs. The winning recipe will also star in Cafédirect’s limited edition Coffee and Dessert Matching Cookbook.

Just as different wines have distinctive regional characteristics depending on elements such as the soil, climate and altitude, so the same is true for coffee grown in different locations across the world. Wine is often matched with food by sommeliers to enhance the flavours of both – and Cafédirect is encouraging the public to explore coffee in the same way.

It is pioneering a unique coffee matching experiment, asking coffee lovers everywhere to pair their award-winning single origin coffees with desserts to create a whole new after-dinner experience.

All people need to do to win is to submit an original dessert recipe to match with one of Cafédirect’s single origin coffees.

Theirry Akroman, Cafédirect’s own coffee connoisseur, notes: “Choose from the citrusy notes of Kilimanjaro or the vanilla hints of Mayan Palenque, the rich chocolate undertones of Machu Picchu or the sweet spiciness of Cloud Forest – or enter one for each! Whether it’s a simple lemon tart or a sumptuous chocolate roulade we’re looking for the best flavour match with their chosen Cafédirect coffee.”

The winner will receive £500 to spend at the famous London cookery school L’atelier des Chefs, which has a host of courses to inspire any foodie, from the novice who’s never picked up a rolling pin to the seasoned pastry chef. The winner’s recipe will also become part of a limited edition Coffee and Dessert Matching Cookbook, which will also feature the top 16 desserts and coffee combinations as picked by the discerning panel of judges.

Plus the winner will also get travel and a night’s accommodation in London for two.

Visit the Cafedirect Faceboook Page for tasting notes and tips from Thierry on what flavours match each coffee and to enter your recipe.

Photo courtesy of Cafedirect

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